When I chose the logo for Stoles by Bella, the three winds blowing, I picked it because the blows best represent the lightness of the stoles, the way they dance in the wind. Today when I had an artist paint the logo on my summer #superga sneakers, I liked the fact that I could even wear my own brand and play with the colours of the blows representing the stoles collection colour. This is so important to have a logo that can sustain with creativity, flexibility and personalization fashion trends that may vary sharply in this ever-changing world driven by consumer needs and exception. My sneakers are unique just as it is the brand.
